Why signing up to Pride 365 is important to us?

Marie Curie’s collaboration with Pride 365 is important because it represents a meaningful commitment to inclusivity, equality, and compassionate care for all—especially for LGBTQ+ individuals who often face unique challenges at the end of life.

Here’s why this partnership matters:

1. Reaching Underserved Communities
LGBTQ+ individuals can face barriers to accessing palliative and end-of-life care due to past discrimination or fear of being judged. Marie Curie’s involvement with Pride 365 helps break down these barriers by visibly affirming that their services are inclusive and welcoming.

2. Promoting Inclusive Care
Marie Curie emphasizes holistic, person-centered care. By working with Pride 365, they reinforce the message that everyone’s identity and relationships are respected and celebrated, especially during emotionally vulnerable times.

3. Raising Awareness
Participating in Pride events and campaigns helps Marie Curie raise awareness about the support they offer to LGBTQ+ people living with terminal illness. It also opens up conversations about the importance of inclusive care, both within the organization and in the wider community.

4. Symbolic and Practical Support
From rainbow walkways at hospices to funding research into LGBTQ+ experiences in palliative care, Marie Curie is taking both symbolic and practical steps to ensure no one feels excluded from the care they need.

5. Living Their Values
By aligning with Pride 365, Marie Curie demonstrates that their values—compassion, dignity, and respect—are not just words, but principles that guide their actions and partnerships.

How does the Pride 365 pledge fit in with your values?

The Pride 365 pledge aligns closely with Marie Curie’s core values, making the partnership both meaningful and impactful. Here’s how the pledge supports and enhances Marie Curie’s mission and values:

1. Inclusion and Equity
Marie Curie explicitly states that “inclusion and equity are at the heart of all we do”. The Pride 365 pledge reinforces this by requiring organizations to commit to genuine, year-round inclusion of LGBTQ+ people—not just during Pride Month. This helps Marie Curie ensure that everyone, regardless of identity, feels accepted, respected, valued, and heard.

2. Always Compassionate
Marie Curie’s value of compassion means providing care that is sensitive to each person’s identity and experience. The Pride 365 pledge supports this by encouraging cultural competence and empathy in service delivery, especially for LGBTQ+ individuals who may have faced discrimination in healthcare settings.

3. People at Our Heart
The pledge emphasises putting people first, which mirrors Marie Curie’s commitment to person-centered care. By signing the pledge, Marie Curie affirms that LGBTQ+ patients, families, staff, and volunteers are central to their mission and deserve tailored, respectful support.

4. Leading in Our Field
By becoming Pride 365 Certified, Marie Curie positions itself as a leader in inclusive end-of-life care. This shows a proactive stance in tackling inequality and sets a standard for other healthcare and charitable organisation’s to follow.

5. Fighting Pinkwashing
Pride 365 challenges organizations to go beyond symbolic gestures. This aligns with Marie Curie’s authentic commitment to diversity and inclusion—not just during Pride, but every day of the year.

The Pledge

Commitment 1

We will be public and open in support of LGBT+ inclusion 365 days a year by promoting our partnership with Pride 365. We will apply the Pride 365 designation across company websites, social media, corporate communications and public relations activity. We will do this 365 days a year and not just during Pride season.

Commitment 2

We will support a nominated LGBT+ charity through donation or time/resource allocation to demonstrate our commitment to the community all year round. (Note: Pride 365 recommends the InterPride Solidarity Fund that helps to set up Pride’s in hostile territories.)

Commitment 3

Partner with Pride 365 to strengthen our LGBT+ Ally Network and to implement structured activities in support of this.

Create an Ally and LGBT+ Network.

Undertake a programme of Pride 365 Certified “Culture First” training for Team Members.

Issue press releases to support the partnership with Pride 365; raise awareness for the work of nominated charities; and promote inclusivity in the workplace and society.

Undertake an audit of our advertising, marketing, and scripts for television and web-sites to ensure that they are LGBT+ appropriate by Pride 365.

Conduct interviews with the CEO and senior leadership detailing the importance of, and commitment to the Pledge and the partnership. “What is Pride 365 to you?”

Release a CEO statement expressing commitment to inclusion and the partnership with Pride 365.

Ensure that our supply chain is also committed to authentic support and inclusion in the following ways…

Implement and modify Policies so that they are LGBT+ aware and inclusive.

We pledge that these commitments will be carried out by 2028-06-13.