Why signing up to Pride365 is important to us?

The Key Benefits include but are not limited to:-

Year-Round Inclusion: Moves us beyond Pride Month to support LGBT+ communities every day.
Certification: Publicly demonstrates our values and enhances brand credibility.
Support & Guidance: Pride365 provides tailored help to meet inclusion goals.
Employee Engagement: Fosters a more inclusive, respectful workplace culture.
Visibility: Positions us as a socially responsible leader in diversity.

How does the Pride365 pledge fit in with your values?

Joining Pride365 directly supports our commitment to being “Trusted on Every Drive” by fostering a workplace and customer experience built on trust, respect, and understanding.

Customer Driven Service: Pride365 helps us create a more inclusive environment for all customers, ensuring everyone feels welcome and valued.

Lasting Relationships: The pledge reflects our mission to build genuine connections through honesty and personal care, especially with underrepresented communities.

Tradition & Transparency: As a family business, we honour tradition while embracing progress. Pride365 supports transparency in our inclusion efforts and helps us evolve responsibly.

Respect & Understanding: Supporting LGBT+ inclusion is a natural extension of our values, treating every individual with dignity and empathy.

By signing the Pride365 pledge, we reinforce our identity as a business that leads with integrity, serves with heart, and builds trust in every interaction.

The Pledge

Commitment 1

We will be public and open in support of LGBT+ inclusion 365 days a year by promoting our partnership with Pride365. We will apply the Pride365 designation across company websites, social media, corporate communications and public relations activity. We will do this 365 days a year and not just during Pride season.

Commitment 2

We will support a nominated LGBT+ charity through donation or time/resource allocation to demonstrate our commitment to the community all year round. (Note: Pride365 recommends the InterPride Solidarity Fund that helps to set up Prides in hostile territories.)

Commitment 3

Partner with Pride365 to strengthen our LGBT+ Ally Network and to implement structured activities in support of this.

Create an Ally and LGBT+ Network.

Undertake a programme of Pride365 Certified “Culture First” training for Team Members.

Issue press releases to support the partnership with Pride365; raise awareness for the work of nominated charities; and promote inclusivity in the workplace and society.

Undertake an audit of our advertising, marketing, and scripts for television and websites to ensure that they are LGBT+ appropriate by Pride365.

Conduct interviews with the CEO and senior leadership detailing the importance of, and commitment to the Pledge and the partnership. “What is Pride365 to you?”

Release a CEO statement expressing commitment to inclusion and the partnership with Pride365.

Ensure that our supply chain is also committed to authentic support and inclusion in the following ways…

Implement and modify Policies so that they are LGBT+ aware and inclusive.

We pledge that these commitments will be carried out by 2028-10-15.