Pride 365 Certified organisations publicly pledge to bring an end to pinkwashing and to improve inclusivity in society and the workplace.
This is achieved by bringing greater visibility to the best and most authentic supporters of the LGBT+ community through the ultimate consumer facing kitemark - the Pride 365 Seal of Approval. This ensures that the custom and revenue from the LGBT+ community ends up in the right hands.
InterPride
Since 1982, Interpride have stood for social, political and economic equality. They are the international organization that tie Prides together globally. Members of their organization are dedicated volunteers who organize and work to put on Pride events all over the world. Interpride are also the rights holders for World Pride in the same way the IOC are for the Olympic games.
Everyone of our partners believe passionately in the premise that their own LGBT+ staff need to be treated with the same dignity and respect as anyone else.
This can only be achieved by having a workplace committed to real inclusion as well as making incremental improvements in this regard year on year. It is the authentic commitment to the LGBT+ community that is key.
In society no one wants to be excluded or made to feel unwelcome because of who they are. Likewise Pride 365 believe that an environment of tolerance is not enough; who wants to feel tolerated? We believe in full acceptance and embracing a total view of inclusivity. Our partners are true exemplars of this belief. They walk the talk and demonstrate it, every day. We at Pride 365 provide a platform for you to demonstrate this commitment and establish trust with millions of consumers.
Our concern, and that of the community that we help represent, is that although using Pride as a mechanism by which to spread a message of support is good it can also be deemed shallow. Pinkwashing means that a company or organization's support is only as deep as the rainbow paint that covers their merchandise or their logo. Or only as long lived as when Pride Season opens to when the last marcher is done walking. It is a cynical attempt to cash in on the LGBT+ community, one that is perceived as one with a generally high disposable income.
We have seen the rainbow flag slapped on almost everything commercial you could possibly imagine, tastefully done or eye rollingly not. Being Interpride vetted and being awarded the Pride 365 Seal of Approval means you are a trusted organisation or business that stands up to pinkwashing and commits to transparent support of the LGBT+ community all year round.
Pride 365 Certified means 3 things
