Rich Miles is CEO + Founder of The Diversity Standards Collective, an agency that consults, creates and checks for authenticity in all content that features or targets diverse communities. The DSC strives to help any agency, brand or publisher create work that never offends or misrepresents, something we see all too often in the advertising and marketing industry today. Rich created the first gender pronoun converter app, a tool that helps any business communicate properly with non-binary staff and clients, he is also part of OUTvertising, The Advertising and Marketing industry’s LGBTQI+ lobbying group.
Rich was very keen to become a champion of Pride365 not only because unity within the industry is one of the best ways we can make positive and effective change but because of our shared vision, ethos and concrete long term goals that should dramatically effect the way the LGBT+ community is seen and spoken to by brands.