4 months agoby Amy
Written by Amy
Hilton’s ongoing commitment to LGBTQ+ inclusion has been recognised with the Pride365 Seal of Approval. Stating that this is at the core of the brand’s vision, mission and values, the Seal of Approval awards companies that pledge to end pink-washing and set realistic goals in achieving LGBTQ+ inclusion in the workplace.
Over the past 10 years, Hilton has made a steadfast commitment to its LGBTQ+ Team Members and guests alike, including:
The Pride365 Seal of Approval measures inclusion in the workplace, customer care quality and marketing, and shines a light on work that would otherwise go unseen. They award for authenticity, and companies have to match several criteria to be awarded, as well as go through an Inclusion Assessment Tool (IAT) employee survey. Companies must first score a minimum baseline performance and then commit to a path of incremental improvement year on year.
“Hilton is proudly represented by different cultures, genders and sexualities, and is committed to embracing a fully inclusive workforce. As a global brand, Hilton provides a safe space for all guests and Team Members to be their whole self and we are honoured to be recognised with the Pride365 Seal of Approval, as it demonstrates our commitment towards true inclusivity.” Patricia Page-Champion, senior vice president and global commercial director.
Jack Mizel, CEO of Pride 365, says: “Pride 365’s certification process is for those companies or organisations who are genuine and authentic in their support of the LGBTQ+ community, and wish to bring an end to pinkwashing and the corporate appropriation of the LGBTQ+ community.
“There is a fundamental difference between a company showing up at a Pride event, waving a rainbow flag and believing they have done their bit, and one which provides its staff with true equality of opportunity, and recognises and values the LGBTQ+ community 365 days of the year, not just during Pride season. We are thrilled Hilton has passed the certification process and look forward to supporting and helping them achieve their objectives over the coming year.”
Hilton has made a pledge to demonstrate its commitments towards LGBTQ+ inclusivity, which includes supporting the work of InterPride throughout the year, whilst forming partnerships with charities to continue driving social change.
Hilton pledges to
-Support the work of Pride 365 and charities including Tent
-Promote inclusivity in the workplace and society
To read about Hilton’s Pledge for LGBTQ+ inclusion, click here, or for more information about Hilton’s diversity and inclusion agenda, click here.