Sector: Technology

BaseKit | B Corp™ transforms entrepreneurial spirit into successful small businesses, enabling thriving communities and economies delivered sustainably through our effortless white label digital tools. We're on a mission to democratise tech so that anyone has the confidence to build a business online. Combined with our 60+ partners’ global reach across 40 markets, our mobile-first website builder, e-commerce and bookings solutions allow anyone to start a business and thrive online from their mobile, tablet or desktop.

Why signing up to Pride 365 is important to us?

Although tech is at the core of what we do, the people that make it happen are our top priority. We always strive to provide the right foundations for our team to do the best work of their lives, grow their careers and strike the right work life balance.

As a B Corp we take pride in looking after our own people, and the people in the communities which surround us. Our partnership with Pride 365 is an extension of our commitment to our team, and the wider community, to ensure inclusivity knows no bounds, and each individual has the best chance of showing up with their best self each day.

How does the Pride 365 pledge fit in with your values?

BaseKit is passionate about delivering effortless success and driving our mission to be a force for good around the world. We embody our six core values whole-heartedly balancing people, planet and profit in everything we do, every day, including:

People before pixels
Customer first
Indispensable partnership
Keep it simple, keep it smart
A force for good
Thrive on change

As an advocate for change, support and success year-round, we believe Pride 365 aligns with our values, with people at their heart.

The Pledge

Commitment 1

We will be public and open in support of LGBT+ inclusion 365 days a year by promoting our partnership with Pride 365. We will apply the Pride 365 designation across company websites, social media, corporate communications and public relations activity. We will do this 365 days a year and not just during Pride season.

Commitment 2

We will support a nominated LGBT+ charity through donation or time/resource allocation to demonstrate our commitment to the community all year round. (Note: Pride 365 recommends the InterPride Solidarity Fund that helps to set up Pride’s in hostile territories.)

Commitment 3

Partner with Pride 365 to strengthen our LGBT+ Ally Network and to implement structured activities in support of this.

Create an Ally and LGBT+ Network.

Undertake a programme of Pride 365 Certified “Culture First” training for Team Members.

Undertake an introduction to become a “Claritocracy” to create a true environment of inclusion and fairness, beginning the process with the Stage 1 “Claritocracy Transformation – Hiring.”

Undertake Stage Two “Claritocracy Transformation – Bonuses and Incentives”, and pledge to implement this across the organisation.

Undertake Stage Three “Claritocracy Transformation – Promotions and Redundancies” and pledge to implement this across the organisation.

Issue press releases to support the partnership with Pride 365; raise awareness for the work of nominated charities; and promote inclusivity in the workplace and society.

Undertake an audit of our advertising, marketing, and scripts for television and web-sites to ensure that they are LGBT+ appropriate by Pride 365.

Conduct interviews with the CEO and senior leadership detailing the importance of, and commitment to the Pledge and the partnership. “What is Pride 365 to you?”

Release a CEO statement expressing commitment to inclusion and the partnership with Pride 365.

Ensure that our supply chain is also committed to authentic support and inclusion in the following ways…

Implement and modify Policies so that they are LGBT+ aware and inclusive.

We pledge that these commitments will be carried out by 2027-06-04.

Own commitment

At BaseKit we pledge to make inclusivity know no bounds year-round so that anyone has the best chance of showing up with their best self each day.