Sector: Retail (Online)

The boohoo group is a pureplay online fashion business, home to 13 world class brands, with around 20m active customers and 65m social media followers. Our teams are constantly innovating, problem solving and trend setting to bring to life the products our customers love at a price that everyone can afford. That’s why it’s so important that our teams reflect the wonderful diversity of the people we serve across the globe.

Why signing up to Pride 365 is important to us?

At boohoo our mission is to create a culture and environment where every one of our colleagues can be their authentic self at work without exception. Partnering with experts like pride 365, enables us to learn and embed programmes that are authentic, meaningful to our LGBTQ+ community and, that will ultimately help us to achieve our mission.

How does the Pride 365 pledge fit in with your values? 

At boohoo we hire the best talent and we give our people the room to grow and flourish. To do this we have built a culture of respect and fairness where our teams have the authority and autonomy to make decisions. These values are aligned to Pride 365 which is why they are a natural partner for us.

The Pledge 

Boohoo pledges to play our part in improving inclusivity in the workplace and society and be instrumental in bringing about an end to the corporate appropriation of the LGBT+ community to help create a world of inclusion for all.

We have made the following commitments:

Commitment 1

We will be public and open in support of LGBT+ inclusion 365 days a year by promoting our partnership with Pride 365. We will apply the Pride 365 designation across company websites, social media, corporate communications, and public relations activities. We will do this 365 days a year and not just during Pride season.

Commitment 2
We will support a nominated LGBT+ charity through donation or time/resource allocation to demonstrate our commitment to the community all year round.
Commitment 3

Create and or strengthen an Ally and LGBT+ Network.

Issue press releases to support the partnership with Pride 365; raise awareness for the work of nominated charities; and promote inclusivity in the workplace and society.

Release a CEO statement expressing commitment to inclusion and the partnership with Pride 365.

Implement and modify Policies so that they are LGBT+ aware and inclusive. 
We pledge that these commitments will be carried out by 2024