Why signing up to Pride 365 is important to us?

As a future-thinking, innovative, and agile hospitality company, it is natural for us to want to welcome people—and when we say this, we mean all people. Diversity is the bond that holds our society together. We feel it is important to hear all voices, and in Cornish, we say ‘Dynnargh’.

How does the Pride 365 pledge fit in with your values?

Four of our core values directly reflect our inclusivity values.
Consciousness – we value empathy, mindfulness and kindness. Caring for ourselves, others and the environment.
Creative – Creative thinking drives us to embrace innovative ideas with courage and an open-minded approach to finding new solutions.
Community – Inclusivity, teamwork and relationship building are the cornerstones of our supportive community.
Clarity – Honesty and transparency underpin everything we do. We value integrity and effective communication, ensuring our actions and words are aligned.

The Pledge

Commitment 1

We will be public and open in support of LGBT+ inclusion 365 days a year by promoting our partnership with Pride 365. We will apply the Pride 365 designation across company websites, social media, corporate communications and public relations activity. We will do this 365 days a year and not just during Pride season.

Commitment 2

We will support a nominated LGBT+ charity through donation or time/resource allocation to demonstrate our commitment to the community all year round. (Note: Pride 365 recommends the InterPride Solidarity Fund that helps to set up Pride’s in hostile territories.)

Commitment 3

Partner with Pride 365 to strengthen our LGBT+ Ally Network and to implement structured activities in support of this.

Create an Ally and LGBT+ Network.

Undertake a programme of Pride 365 Certified “Culture First” training for Team Members.

Issue press releases to support the partnership with Pride 365; raise awareness for the work of nominated charities; and promote inclusivity in the workplace and society.

Undertake an audit of our advertising, marketing, and scripts for television and web-sites to ensure that they are LGBT+ appropriate by Pride 365.

Conduct interviews with the CEO and senior leadership detailing the importance of, and commitment to the Pledge and the partnership. “What is Pride 365 to you?”

Release a CEO statement expressing commitment to inclusion and the partnership with Pride 365.

Ensure that our supply chain is also committed to authentic support and inclusion in the following ways…

Implement and modify Policies so that they are LGBT+ aware and inclusive.

We pledge that these commitments will be carried out by 2027-11-25.

Own commitment

We commit to training the team to understand the protected characteristics and be aware of the impacts of unconscious bias.