Why signing up to Pride 365 is important to us?
Signing up to Pride 365 is important to Proud 2 b Parents because it reinforces a year-round commitment to LGBT+ inclusion, rather than limiting support to Pride Month alone. Here’s why this matters specifically to your work:
Ongoing Visibility & Representation – By aligning with Pride 365, Proud 2 b Parents ensures that LGBT+ parents and carers remain seen, heard, and valued throughout the year, not just during Pride events. This is crucial for challenging the ongoing invisibility and marginalization of LGBT+ families.
Accountability & Authenticity – Many organisations engage in performative allyship during Pride Month but fail to support LGBT+ people the rest of the year. Signing up to Pride 365 shows that Proud 2 b Parents is committed to genuine, lasting change for LGBT+ families.
Strengthening Community Trust – Parents and carers within the LGBT+ community face unique challenges, including navigating systems that often don’t recognize or accommodate diverse family structures. Being part of Pride 365 signals to families that Proud 2 b Parents is a steadfast advocate for their rights and well-being.
Advancing Trauma-Informed Support – Given our involvement in trauma work, Pride 365 aligns with your mission to provide sustained, meaningful support for LGBT+ parents and carers. It acknowledges that systemic discrimination and trauma don’t disappear after Pride Month, and organisations must remain engaged in advocacy and care year-round.
Encouraging Other Organisations to Step Up – By taking this step, Proud 2 b Parents sets an example for other groups, charities, and businesses to follow. It challenges them to move beyond tokenism and make long-term commitments to LGBT+ inclusion and equality.
How does the Pride 365 pledge fit in with your values?
The Pride 365 Pledge aligns seamlessly with Proud 2 b Parents’ core values by reinforcing a commitment to year-round visibility, inclusivity, and advocacy for LGBT+ parents, carers, and their children. Here’s how it fits:
Authenticity & Representation – Proud 2 b Parents champions the visibility and representation of LGBT+ families, ensuring that their experiences, challenges, and successes are acknowledged beyond just Pride Month. The Pride 365 Pledge aligns with this by committing to continuous, meaningful support rather than performative allyship.
Inclusive & Safe Spaces – Creating safe, welcoming spaces for LGBT+ parents and carers is central to Proud 2 b Parents. The Pride 365 Pledge reinforces this by holding organisations accountable for fostering genuine inclusivity, ensuring that families feel valued and supported all year round.
Challenging Discrimination & Inequality – Proud 2 b Parents actively works to address the barriers LGBT+ families face, including discrimination in services, healthcare, and education. Pride 365 echoes this commitment by encouraging ongoing advocacy and systemic change rather than one-off gestures.
Community & Connection – At its heart, Proud 2 b Parents is about building a strong, supportive community. The Pride 365 Pledge emphasises meaningful engagement with the LGBT+ community beyond surface-level support, fostering deeper connections and long-term allyship.
Sustained Impact & Change – Whether through trauma-informed support, awareness campaigns, or policy work, Proud 2 b Parents is dedicated to long-lasting change. Pride 365 shares this mission by ensuring that organizations remain committed to LGBT+ inclusion every day, not just during Pride celebrations.
The Pledge
Commitment 1
We will be public and open in support of LGBT+ inclusion 365 days a year by promoting our partnership with Pride 365. We will apply the Pride 365 designation across company websites, social media, corporate communications and public relations activity. We will do this 365 days a year and not just during Pride season.
Commitment 2
We will support a nominated LGBT+ charity through donation or time/resource allocation to demonstrate our commitment to the community all year round. (Note: Pride 365 recommends the InterPride Solidarity Fund that helps to set up Pride’s in hostile territories.)
Commitment 3
Partner with Pride 365 to strengthen our LGBT+ Ally Network and to implement structured activities in support of this.
Create an Ally and LGBT+ Network.
Undertake a programme of Pride 365 Certified “Culture First” training for Team Members.
Issue press releases to support the partnership with Pride 365; raise awareness for the work of nominated charities; and promote inclusivity in the workplace and society.
Undertake an audit of our advertising, marketing, and scripts for television and web-sites to ensure that they are LGBT+ appropriate by Pride 365.
Conduct interviews with the CEO and senior leadership detailing the importance of, and commitment to the Pledge and the partnership. “What is Pride 365 to you?”
Release a CEO statement expressing commitment to inclusion and the partnership with Pride 365.
Ensure that our supply chain is also committed to authentic support and inclusion in the following ways…
Implement and modify Policies so that they are LGBT+ aware and inclusive.
We pledge that these commitments will be carried out by 2028-04-29.