Why signing up to Pride365 is important to us?

The Key Benefits include but are not limited to:-

Year-Round Inclusion: Moves us beyond Pride Month to support LGBT+ communities every day.
Certification: Publicly demonstrates our values and enhances brand credibility.
Support & Guidance: Pride365 provides tailored help to meet inclusion goals.
Employee Engagement: Fosters a more inclusive, respectful workplace culture.
Visibility: Positions us as a socially responsible leader in diversity.

How does the Pride365 pledge fit in with your values?

Joining Pride365 directly supports our commitment to being “Trusted on Every Drive” by fostering a workplace and customer experience built on trust, respect, and understanding.

Customer Driven Service: Pride365 helps us create a more inclusive environment for all customers, ensuring everyone feels welcome and valued.

Lasting Relationships: The pledge reflects our mission to build genuine connections through honesty and personal care, especially with underrepresented communities.

Tradition & Transparency: As a family business, we honour tradition while embracing progress. Pride365 supports transparency in our inclusion efforts and helps us evolve responsibly.

Respect & Understanding: Supporting LGBT+ inclusion is a natural extension of our values, treating every individual with dignity and empathy.

By signing the Pride365 pledge, we reinforce our identity as a business that leads with integrity, serves with heart, and builds trust in every interaction.

The Pledge

Over the next 12 months, we will:

Deliver LGBT+ inclusivity training to our management team – ensuring our leaders are equipped to foster a respectful and supportive environment for all colleagues.

Review our current Equality, Inclusion, and Diversity policy – ensuring it continues to reflect best practice and supports a culture of fairness, respect, and belonging.

Support a charitable organisation working in or supporting the LGBT+ community – recognising the importance of local and national efforts to promote inclusion and wellbeing.

Promote our Pride365 accreditation through our website, social media channels, and in customer communications – demonstrating our commitment to inclusion both internally and externally.

Create and share an inclusive language guide – helping our teams communicate in ways that reflect our values and support a welcoming culture.

Review our recruitment materials – ensuring they use inclusive language and reflect our commitment to equal opportunity.

Include questions on inclusion and diversity when employing new staff – helping us benchmark the diversity of our workforce and track progress over time

We pledge that these commitments will be carried out by 2028-10-15.