Why Certify?

Why Certify?

Pride 365 Certified Organisations prove that they are not just willing to talk the talk but embrace inclusion at an attitudinal and fundamental level. They are committed to incremental improvement and demonstrate to the entire LGBT” community that they are an organisation that can be trusted.

Pride 365 Celebrates these organisations as much as possible by spotlighting them across all our channels to make sure that as many of the community see that they are a step above the rest in authenticity.

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Inclusive Organisation

Inclusive Organisation

Being Pride 365 Certified means you have taken a holistic approach to your inclusion journey. By subjecting your organisation to the Pride 365 Assessment Tool it is not comparing you against others, only yourself. Rather than one size fits all, it’s important to stay in your own lane as an organisation, see the measure of where you are and then set goals for what you want to be and how you are going to get there.

There is no quick and easy fix, humans are complicated and you certainly cannot ever reach perfection. That is why becoming Pride 365 Certified is not only a promise to improve everyday it is a show of clear and authentic intent that you put inclusion first and are willing to show more than some simple lip service.

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Join a growing collection of authentic Improvers

Recruitment

Recruitment

The best talent cares about what their employers stand for. The Pride 365 Certification demonstrates a mindful and inclusive approach to creating a working environment within which to work and flourish. Pride 365 partners use the Certification on their jobs boards to quickly identify themselves as an organisation that will put their authentic selves first.

Retention

Retention

Staff care about how their employers treat them and what their values are. The Pride 365 Certification demonstrates an ongoing commitment to providing a working environment where everyone can bring their best and most authentic selves to work.

Also thanks to the Pride 365 Assessment tool ensuring that all policies and benefits will belong to all staff regardless of identity in the LGBT+ community can provide that extra peace of mind and no buyers remorse once through the door.

Intent matters, from the highest level down Pride 365 partners pledge to improve how they operate but also how they feel to work for. Keeping your staff happy and proud to work for an organisation that can see the bigger picture will keep staff around for longer and inspire them to work harder.

Revenue

Revenue

Customers care who they buy from. People are far more likely to purchase from those they perceive as authentic supporters.

Buyers are 78% more likely to purchase from providers they perceive as being inclusive.

The Pride 365 Certification ™ logo is the ultimate kitemark to demonstrate a attitude to inclusion. There is nothing better than having a product you love to buy because of what it does and to buy it from an organisation because of who they are and what they stand for.

Pride 365 Certification is meant to give a competitive advantage to those organisations that are willing to go that extra mile and show through achieving and maintaining certification that they are a step above the rest.

Responsibility

We should all care that together we are doing our part. Our Partners give back through donations of time, resource or donation and publicly pledge to do so.

Sometimes we can do the right thing just to do the right thing. The larger the organisation the greater the responsibility to ensure that each person that they touch is done in a positive way.

We all live on this planet together and we should learn to live together well, included and happy.

Responsibility