Why signing up to Pride 365 is important to us?

We believe that ethical, inclusive travel expands horizons, and creates compassionate global citizens. By signing up for Pride 365, we are hoping to emphasize our passionate commitment to welcoming and helping LGBTQ+ travellers all year round. We want to be more mindful in our approach to inclusion and diversity and with Pride 365 we will have visible accountability. We view Pride 365 as critical alignment between our words, values and actions as a company devoted to creating diverse and thriving travel adventures across the world.”

How does the Pride 365 pledge fit in with your values?

We believe in ethical, responsible travel that is a force for good, leaving a positive impact on the destinations and communities to which we send our clients. The pledge to openly support LGBT+ communities resonates with our desire to have a positive impact, particularly if it specifically helps LGBT+ communities in the destinations we sell to.

The Pledge

Commitment 1

We will be public and open in support of LGBT+ inclusion 365 days a year by promoting our partnership with Pride 365. We will apply the Pride 365 designation across company websites, social media, corporate communications and public relations activity. We will do this 365 days a year and not just during Pride season.

Commitment 2

We will support a nominated LGBT+ charity through donation or time/resource allocation to demonstrate our commitment to the community all year round. (Note: Pride 365 recommends the InterPride Solidarity Fund that helps to set up Pride’s in hostile territories.)

Commitment 3

Partner with Pride 365 to strengthen our LGBT+ Ally Network and to implement structured activities in support of this.

Create an Ally and LGBT+ Network.

Undertake a programme of Pride 365 Certified “Culture First” training for Team Members.

Undertake an introduction to become a “Claritocracy” to create a true environment of inclusion and fairness, beginning the process with the Stage 1 “Claritocracy Transformation – Hiring.”

Undertake Stage Two “Claritocracy Transformation – Bonuses and Incentives”, and pledge to implement this across the organisation.

Undertake Stage Three “Claritocracy Transformation – Promotions and Redundancies” and pledge to implement this across the organisation.

Issue press releases to support the partnership with Pride 365; raise awareness for the work of nominated charities; and promote inclusivity in the workplace and society.

Undertake an audit of our advertising, marketing, and scripts for television and web-sites to ensure that they are LGBT+ appropriate by Pride 365.

Conduct interviews with the CEO and senior leadership detailing the importance of, and commitment to the Pledge and the partnership. “What is Pride 365 to you?”

Release a CEO statement expressing commitment to inclusion and the partnership with Pride 365.

Ensure that our supply chain is also committed to authentic support and inclusion in the following ways…

Implement and modify Policies so that they are LGBT+ aware and inclusive.

We pledge that these commitments will be carried out by 2027-02-23.