Lookers
Sector: Automotive

One of the top three motor vehicle retailers in the UK, Lookers represent multiple vehicle manufacturers, selling a huge range of car types. We also operate a number of used car trade centres and service centres from hundreds of locations throughout the UK.

Why signing up to Pride 365 is important to us?

We want to assess our current culture and inclusivity principles so that we can understand what need to do to potentially improve in that area.

How does the Pride 365 pledge fit in with your values?

We are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.

One of our 4 values is ‘inclusive’ – We embrace diversity and difference; we make everyone welcome at Lookers

The Pledge

Commitment 1

We will be public and open in support of LGBT+ inclusion 365 days a year by promoting our partnership with Pride 365. We will apply the Pride 365 designation across company websites, social media, corporate communications and public relations activity. We will do this 365 days a year and not just during Pride season.

Commitment 2

We will support a nominated LGBT+ charity through donation or time/resource allocation to demonstrate our commitment to the community all year round. (Note: Pride 365 recommends the InterPride Solidarity Fund that helps to set up Pride’s in hostile territories.)

Commitment 3

Partner with Pride 365 to strengthen our LGBT+ Ally Network and to implement structured activities in support of this.

Create an Ally and LGBT+ Network.

Undertake a programme of Pride 365 Certified “Culture First” training for Team Members.

Issue press releases to support the partnership with Pride 365; raise awareness for the work of nominated charities; and promote inclusivity in the workplace and society.

Undertake an audit of our advertising, marketing, and scripts for television and web-sites to ensure that they are LGBT+ appropriate by Pride 365.

Conduct interviews with the CEO and senior leadership detailing the importance of, and commitment to the Pledge and the partnership. “What is Pride 365 to you?”

Release a CEO statement expressing commitment to inclusion and the partnership with Pride 365.

Ensure that our supply chain is also committed to authentic support and inclusion in the following ways…

Implement and modify Policies so that they are LGBT+ aware and inclusive.

We pledge that these commitments will be carried out by 2028-10-09.

Other Partners

Lookers

One of the top three motor vehicle retailers in the UK, Lookers represent multiple vehicle manufacturers, selling a huge range of car types.

Smiths Motor Group

Smiths Motor Group is a family-owned and run car dealership group based in Peterborough, Cambridgeshire with dealerships both in Peterborough and Ilkeston, Derbyshire.

Canterbury Nissan

Canterbury Nissan in Kent has been a Nissan dealership since 1976.
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