We’re proud to announce that eight Nissan dealerships are the first in the UK automotive industry to achieve Pride365 Certification.

Lookers Nissan Group with six dealerships, Smiths Nissan and Canterbury Nissan are taking part in a new pilot to strengthen LGBT+ inclusion for their customers and colleagues. By becoming Pride365 Certified, these dealerships commit to more inclusive experiences and workplace environments.

Fiona Mackay, Marketing Director at Nissan GB, said:
“Our customers come from every walk of life and they should feel welcomed and respected in every Nissan dealership. This pilot is an important step in ensuring that inclusion is part of the customer experience, not just our corporate values. We’re proud of our dealer partners for leading the way.”

Nissan GB has been Pride365 Certified since 2021, supporting inclusive events, policy development and the launch of our Pride Network. Extending this work into dealerships is a major step forward, embedding inclusion where it matters most.

We’ll be spotlighting each dealership and their Pride365 pledges soon.
Read the full press release here. 

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