Why signing up to Pride 365 is important to us?

We believe this reflects who we are and who we aspire to be.

We believe that inclusion is not a moment in time, but a continuous commitment. While Pride Month plays an important role in celebrating LGBTQ+ communities, true equity and belonging must be embedded in our culture every day of the year. Pride 365 aligns with our belief that everyone deserves to feel safe, respected and able to be their authentic selves at work.

We’ve recently started a group to support this and drive equality and inclusion.

How does the Pride 365 pledge fit in with your values?

Our commitment to Pride 365 is grounded in the values that shape everything we do at Bowel Cancer UK:

Caring – Patient and Community Focused
We are here for everyone affected by bowel cancer. Embracing Pride 365 ensures we are actively supporting LGBTQ+ communities, who may face unique barriers to healthcare, awareness and support. By being inclusive in our approach, we strengthen our ability to make a positive, lasting difference for all patients and their families.

Ambitious – Ambitious and Determined
We are committed to tackling inequality and improving outcomes for everyone affected by bowel cancer. Pride 365 reflects our determination to go further—challenging ourselves to create a truly inclusive organisation and to find new, innovative ways to reach and support underrepresented communities.

Supportive – Compassionate and Human
Creating a culture where colleagues feel safe to be their authentic selves is fundamental to who we are. Pride 365 reinforces our commitment to empathy, respect and understanding, ensuring LGBTQ+ colleagues feel valued, supported and able to thrive.

Expert – Expert and Evidence-Based
We know that health inequalities exist, including for LGBTQ+ communities. By listening, learning and using evidence and lived experience, we can better understand these disparities and adapt our work to ensure our services, campaigns and information are accessible and relevant to all.

Open – Welcoming and Inclusive
Pride 365 is a natural expression of our commitment to inclusion. We celebrate difference and are dedicated to creating an environment where everyone—colleagues, volunteers and the people we support—feels they belong. We are open, transparent and united in making inclusion a reality every day of the year.

The Pledge

Commitment 1

We will be public and open in support of LGBT+ inclusion 365 days a year by promoting our partnership with Pride 365. We will apply the Pride 365 designation across company websites, social media, corporate communications and public relations activity. We will do this 365 days a year and not just during Pride season.

Commitment 2

We will support a nominated LGBT+ charity through donation or time/resource allocation to demonstrate our commitment to the community all year round. (Note: Pride 365 recommends the InterPride Solidarity Fund that helps to set up Pride’s in hostile territories.)

Commitment 3

Partner with Pride 365 to strengthen our LGBT+ Ally Network and to implement structured activities in support of this.

Create an Ally and LGBT+ Network.

Undertake a programme of Pride 365 Certified “Culture First” training for Team Members.

Issue press releases to support the partnership with Pride 365; raise awareness for the work of nominated charities; and promote inclusivity in the workplace and society.

Undertake an audit of our advertising, marketing, and scripts for television and web-sites to ensure that they are LGBT+ appropriate by Pride 365.

Conduct interviews with the CEO and senior leadership detailing the importance of, and commitment to the Pledge and the partnership. “What is Pride 365 to you?”

Release a CEO statement expressing commitment to inclusion and the partnership with Pride 365.

Ensure that our supply chain is also committed to authentic support and inclusion in the following ways…

Implement and modify Policies so that they are LGBT+ aware and inclusive.

We pledge that these commitments will be carried out by 2029-12-31.

Own commitment

I didn’t tick one box because we’re in the middle of some change at SLT level and need this to be implemented first